3 ms·
A perfect anti-example of why niche focus/positioning is so important. "Who's it for? Everyone! Where? In every country! What do you sell? Anything! If we can
by garethsprice 15y ago
A perfect anti-example of why niche focus/positioning is so important.
"Who's it for? Everyone! Where? In every country! What do you sell? Anything! If we can just get 1% of that market, we'll be billionaires!"
- sireat 15y agoIndeed, it is supposed to be done in reverse: local niche -> global generalization A nice canonical counterexample is Amazon, starting with just books in US and now basically doing everything. Same deal with Facebook and Craigslist.