We start with .com availability. Sounds backwards but having the .com of the name is more important than the name. In the most recent one we made up a latin-so

We start with .com availability. Sounds backwards but having the .com of the name is more important than the name. In the most recent one we made up a latin-sounding word [1], then created a roman back-story creating an entomology of the word. A bit of fun, and cunningly get the only Google results on that word. [1] apparently though we don't know Latin, which we don't, because while it sounds Latin to us, it wouldn't exist like that in Latin, because, Latin rules. Like a non-english person calling something "deliciously" rather than "delicious". Then again, our customers don't speak Latin either.