If I understand it correctly… he thinks users will go elsewhere and considers that okay, but by "users" he has in mind Twitter's audience, not its advertisers.

If I understand it correctly… he thinks users will go elsewhere and considers that okay, but by "users" he has in mind Twitter's audience, not its advertisers. Advertisers should bring their advertising budget to whichever platform has the audience and offers capable targeting, and not try to influence platforms or users. "Platforms serve users, not advertisers" or something like that, and advertisers should accept that the audience is real people with real people's occasionally nasty habits. I personally disagree. To my mind, it's perfectly reasonable for advertisers to say e.g. "if a screenshot with some nazi shit blows up and causes a scandal, I really don't want our ad visible" and prevent that from happening by not advertising on Twitter. My disagreement means nothing, though, since I'm neither a user, an advertiser or Elon.