"Semantic" has been one of those buzzwords that people like to brand things with at the moment, or perhaps last year. The word itself has significantly branche

"Semantic" has been one of those buzzwords that people like to brand things with at the moment, or perhaps last year. The word itself has significantly branched out in academic terms as to where it's applied and that's been carried even further in marketing. To be honest, the only reason that Directed Edge isn't branded as a semantic tool, which many others have labeled us as, is that I vetoed the suggestion from our business guys since we're not using any properly semantic techniques.