Waqasday, the "Do what you love" is just a nice sounding simplification of "Work on the topic you are passionate about" and is one of the best advice imho, gene

Waqasday, the "Do what you love" is just a nice sounding simplification of "Work on the topic you are passionate about" and is one of the best advice imho, generally for life. Although naturally not universal as any other advice. However in case of startups we could add "Develop your passions - learn how to do and enjoy new things (required to succeed)". But that's not as catchy for a slogan.