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From a business standpoint this is absolutely brilliant. Everyone should be doing this, doesn't matter if you're a SaaS or selling real-world goods & services.

From a business standpoint this is absolutely brilliant. Everyone should be doing this, doesn't matter if you're a SaaS or selling real-world goods & services. > 2) Having Extras at checkout. When we first started, you would checkout online and just order your home cleaning and pay. Then I had the brilliant idea (seems so basic now) to have other options for people to choose extra stuff at checkout like "cleaning inside the fridge", "cleaning inside the windows", "cleaning inside closets", it was just extra money that I was leaving on the table. It took my average profit from about $45 to closer to $60 per client.

lachyg 14y ago
100%! You'll find a lot of the PSDtoHTML companies do this extensively.
jczhang 14y ago
Up-sells aren't exactly new, but it can definitely be creative.
toyg 14y ago
As long as defaults are "honest" (i.e. not pre-selecting extras), sure. It's a balance though: it gets really tiring to go through pages and pages of upsell attempts whenever I buy a computer from certain vendors. The real trick, I think, is to take some of the minor elements people would expect without really thinking about it, and turn them into explicit extras. It devalues the base price a little, but the gains are worth it in many cases (like here).
- binxbolling 14y ago
  You also have to take into account the customer's psychology and not press them too hard. That is, they don't want to feel "nickel & dimed to death." Too many extras, and they may start to resent that these things weren't just included in the base package in the beginning. A load of extras thrown at them at the end can sometimes be declined (e.g. out of resentment, frustration, etc) when a higher price upfront that included those extras would've been happily paid.
- localcasestudy 14y ago
  There is no pre-selection. The checkout takes place on one page. The only elements that are extras are standard for the industry: inside the fridge, inside the oven, and inside the windows.

lachyg 14y ago

100%! You'll find a lot of the PSDtoHTML companies do this extensively.

jczhang 14y ago

Up-sells aren't exactly new, but it can definitely be creative.

toyg 14y ago

As long as defaults are "honest" (i.e. not pre-selecting extras), sure. It's a balance though: it gets really tiring to go through pages and pages of upsell attempts whenever I buy a computer from certain vendors. The real trick, I think, is to take some of the minor elements people would expect without really thinking about it, and turn them into explicit extras. It devalues the base price a little, but the gains are worth it in many cases (like here).

binxbolling 14y ago
You also have to take into account the customer's psychology and not press them too hard. That is, they don't want to feel "nickel & dimed to death." Too many extras, and they may start to resent that these things weren't just included in the base package in the beginning. A load of extras thrown at them at the end can sometimes be declined (e.g. out of resentment, frustration, etc) when a higher price upfront that included those extras would've been happily paid.
localcasestudy 14y ago
There is no pre-selection. The checkout takes place on one page. The only elements that are extras are standard for the industry: inside the fridge, inside the oven, and inside the windows.