Your right, maybe my formulation was a bit clumsy. I'm not arguing that Tesla is driving the price down for consumers (more then necessary). I agree that they

Your right, maybe my formulation was a bit clumsy. I'm not arguing that Tesla is driving the price down for consumers (more then necessary). I agree that they use price to regulate demand. But they want to sell as much as they can. So if the price is too high they will not sell out all cars. And they can afford to lower prices more then many of their competitors because they earn more per unit sold then the rest of the field [source: https://asia.nikkei.com/Business/Automobiles/Tesla-earns-5-times-more-per-car-than-Toyota-earnings-show https://asia.nikkei.com/Business/Automobiles/Tesla-earns-5-t... ]