In a nutshell, the Three T's - technology, traction, and/or team. You have a new technology that is difficult to implement even with a really good team. Your

In a nutshell, the Three T's - technology, traction, and/or team. You have a new technology that is difficult to implement even with a really good team. Your product already has strong and growing traction among a market or demographic. You have a committed team of A+ people already doing customer development, product validation, prototyping, iterating, etc. Not easy.