It's an unfortunate reality of modern communication and tools. The incredible ease of modern communication allows businesses to show their offer to many more c

It's an unfortunate reality of modern communication and tools. The incredible ease of modern communication allows businesses to show their offer to many more candidates that previously possible, and allows those many more candidates to respond from a greater distance and with more ease. However, now there is a new problem - too many offers to sort through. It eats up their time with candidates that don't suit their needs. So, what do they do? They increase requirements and use automated systems to cull the results as much as possible. They get more and more picky. This is an entirely reasonable answer to the problem. However, now applicants need to work harder to show they're worth considering and avoid the automatic culling. It becomes an arm race. Employers have incentive to reduce the incoming applications to keep their workload lower, while applicants obviously want to get the job so must make their application get through.