Option A is flat out illegal in the EU. Option B is what some German online newspapers have been doing, and so far it's held in the lower courts, but there's b

Option A is flat out illegal in the EU. Option B is what some German online newspapers have been doing, and so far it's held in the lower courts, but there's been no binding precedent at national or Europe-wide level. If that were confirmed at a higher level, then legally, there would be a very big difference between Options A and B. A recent ruling on behavioural advertising seems to suggest that Option B may not be in accord with the law either, and that's certainly what the NOYB lawsuit claims.