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I think they are doing the right thing by waiting out. They will reap a series of huge benefits: - powertrain and battery technologies will get cheaper and mo
by epolanski 3y ago
I think they are doing the right thing by waiting out.
They will reap a series of huge benefits:
- powertrain and battery technologies will get cheaper and more reliable
- they will do much more money for the foreseeable future by focusing on a very cost efficient market they already do well in
- they minimize the investments by having to experiment less
I think that many companies like Mercedes and Ford and Volkswagen FOMOed into a premature EV transition blinded by the growth and margins and Tesla. They are now finding out that EV demand isn't as high as they thought and that even Tesla's growth and margins is collapsing (and obviously will never recover with more competition coming).
- user568439 3y agoIn the other hand it’s not that simple to catch up. Tesla has a huge advantage in costs at the moment and the non-chinese don’t seem to be able to compete. Supply chain contracts of batteries and new raw materials, software, efficient electric engines, aerodynamics, battery management, software, charging stations, vehicle platform design, cheaper manufacturing, trained workers, experienced engineers… There are a lot of elements and some will fall because they waited too much. VW for example is having huge delays due to software and also prices (even though in China they have no problem selling the IDs for half price than in Europe…)
- epolanski 3y ago> In the other hand it’s not that simple to catch up. Chinese market clearly shows that it is possible. Japanese companies already have EVs btw they are simply not making them at scale nor as their primary focus.