> The measure also prohibits the use of meat-related terms, like ‘salami’ or ‘steak’, for plant-based meat substitutes. I mostly agree with this. Consumer prot

> The measure also prohibits the use of meat-related terms, like ‘salami’ or ‘steak’, for plant-based meat substitutes. I mostly agree with this. Consumer protection laws should avoid this confusion in New Zealand, but they don't. For example the word beef is used for non-beef products - and they are stocked in the fridge section for beef. I guess it gets more pedantic if it is cultured cells. The product label should clearly indicate whether something came from a cow or not - without deception (similar to GMO labeling - which is about what buyer's think not what I think). The key is avoiding consumer confusion. Is a vege burger, or chicken bacon confusing? Steak is harder - Tuna steak, steak pie, steak sauce. Outright banning safe products is authoritarian (not equivalent to right-wing - see Stalin) - and farmers should not get government priority over consumers. But should a burger pizza be meat or not? https://www.wgtn.ac.nz/sacl/about/news/how-plant-based-meat-is-stretching-new-zealands-cultural-and-legal-boundaries https://www.wgtn.ac.nz/sacl/about/news/how-plant-based-meat-... Something like Beyond Meat Beyond Beef seems highly misleading to me (titles and brand names matter - I don't want to read fine print nor should I have to memorize every product detail). Impossible Chicken Nuggets have (Plant Based) in the same font but lighter colour which seems deceptive to me personally (although presumably legal). Hopefully our government can find the good compromise between consumers desire for plant-based foods, and meat industry abuse of consumer protection laws.