I heard one of the people responsible for the Consignia branding change talking about how the drama was entirely a media fiction, and found him convincing. The

I heard one of the people responsible for the Consignia branding change talking about how the drama was entirely a media fiction, and found him convincing. The basic gist was "The Post Office" and "Royal Mail" brand were not going anywhere. "Consignia" was a brand intended for Europe (and indeed worldwide) cargo, logistics and transport parts of the business where those existing names were ill-suited (e.g. other countries have royals too). But you get enough misleading media stories and you're forced to roll back things you were never intending to do in the first place. A victory for common sense, it was not. edit: apparently the parent company is now called "International Distributions Services plc" which is super generic. Contemporary news article covering this: http://news.bbc.co.uk/1/hi/business/2002480.stm http://news.bbc.co.uk/1/hi/business/2002480.stm