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You can have high sales numbers and still not be competitive if you don't turn those sales into viable profits. I guess the confusion here is between the compa
by einr 3y ago
You can have high sales numbers and still not be competitive if you don't turn those sales into viable profits.
I guess the confusion here is between the company being competitive -- as in making money -- and having products that are competitive in the marketplace -- as in consumers buy a lot of them and frequently pick them over other options. Slightly different meanings for the same word -- fair enough. I was thinking of this as a consumer/man-on-the-street looking at all the VWs, not as someone looking at quarterly earnings.
- starbugs 3y ago> I guess the confusion here is between the company being competitive -- as in making money -- and having products that are competitive in the marketplace This is almost certainly going to boil down to being the same in the end. If your company/brand is not competitive, you won't be able to sustain competitiveness in sales long term. Unless you are a rather novel growth company who are able to get enough investments to compensate for the non-existing profits. VW has a special place, because it's intertwined with the state and German politicians will do anything to make it look as if they are still doing okay and have a bright future.