I mean if we're playing analogies... What if all the shops that sold chocolate near you bar one decided to shut down? This chocolate shop (ChocStix) keeps sell

I mean if we're playing analogies... What if all the shops that sold chocolate near you bar one decided to shut down? This chocolate shop (ChocStix) keeps selling, but says you need to keep eating it in the store or in an authorised location to ensure you don't share or give away the chocolate. You can at this stage give up chocolate all together, or find an alternative. The manufacturer isn't at fault here. However if they've signed an exclusive deal to only sell chocolate to ChocFlix in your area, it's not unreasonable to buy your chocolate from a dodgey looking dude selling it out the back of a van. The big issue is exclusive rights over media on broad scales here, not some niche demand for a specific use case.