Imagine being an exec at coca cola. All your product development is done. You already got it right. Now your only goal is coca cola displacing a greater and g

Imagine being an exec at coca cola. All your product development is done. You already got it right. Now your only goal is coca cola displacing a greater and greater quantity of the substances humans put in their bodies. Every quarter you want that percentage to go up. Maybe public water infrastructure should be looked upon as a competitor. You think about the future and see vague stormclouds- vitamin supplementation can keep our consumers active a bit longer after the product displaces all sources of nutrition, but there is an absolute limit to how much matter a human can ingest over a given 24h period. Perhaps a campaign to de-stigmatize public urination. Or maybe theres a way to grow the population…