The first two uses of the term are part of product names, not uses of the term itself. They almost immediately explain the acronym in the next paragraph, and g

The first two uses of the term are part of product names, not uses of the term itself. They almost immediately explain the acronym in the next paragraph, and give alert readers a tremendous hint in the very first sentence. I think they did a perfectly acceptable job of providing context here. This publication was literally founded by a boomer, so I don't think your conclusory whining is particularly well-targeted.