Additionally, Google dismissed the trend of other search engines: everyone was building a portal, which for the most part didn't add much value for users. Even

Additionally, Google dismissed the trend of other search engines: everyone was building a portal, which for the most part didn't add much value for users. Even today, Google, which is really just an advertising company, has no ads or other content on its main page. (it does have a few internal links on the extreme edges, but has arguably the most white space of any online company)