3 ms·

So then why did they sell Google Domains?

• delfinom 3y ago
  Probably to cut what overhead there was in servicing users directly. Google is still operating TLDs as "Google Registry" since they can just easy mode that part as a backend service, they just push you now to go to a domain reseller.
• barryrandall 3y ago
  Because Registrars are high-effort (customers are the general public), low unit price, low-margin and Registries are low effort (customers are only Registrars), high unit price, and high margin.