I don't have stats either, but working for a company that offers the shuffles for that kind of monetization for streaming media (jitm packaging and remix, drm,

I don't have stats either, but working for a company that offers the shuffles for that kind of monetization for streaming media (jitm packaging and remix, drm, personalized ads, live2vod) and enthusiastic Podcast listener I tend to believe quite the opposite. (Jit ad insertion is popular in video (ie FAST) but we barely ever sell this to audio shops) Dominant (tech) podcasts seem to favour focus on production, not distribution. Spotify went in guns ablaze and mostly failed. Personally targeting outside walled gardens often misses basic stuff like ads in a matching language. Content catalogue is billboard-irrelevant class. Nothing remotely near classic product placement or creator curated ads.