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Two major pillars of NXP's sales strategy are their security architecture and integration with other NXP devices (primarily connectivity ICs since the Marvell W
by LeopoldBloom 3y ago
Two major pillars of NXP's sales strategy are their security architecture and integration with other NXP devices (primarily connectivity ICs since the Marvell Wi-fi acquisition).
They are typically more expensive than competitors (Infineon, TI, ST, etc). This is due to their strategy to only compete in markets where they believe they can command a healthy profit margin.
Going to be a difficult strategy to maintain in a few years when there are identical products from China for 1/2 the cost...
- consumer451 3y agoI wonder if it would be possible and likely for products based in I.P. theft to be banned for import into Western markets.
- fxtentacle 3y agoPeople would get pretty upset when the shelves are empty. Almost no technology is invented in a vacuum. Also, FTDI once tried to detect and disable Chinese fakes of their chips and it did not work well for them.
- hulitu 3y ago> People would get pretty upset when the shelves are empty Haha, funny that you remind about empty shelves when talking about NXP.