they are related yes. but if it happens that the vast majority of influence over it is on the production side, the consumption side only matters insofar as it's

they are related yes. but if it happens that the vast majority of influence over it is on the production side, the consumption side only matters insofar as it's able to change production which may be a distraction to focus on individual consumer green-purchasing if that's not actually a great way of influencing production behaviors. It ends up as a "personal garden" approach to ecology, keeping us occupied doing what we can in our personal lifestyles and evaluating/influencing our neighbors within our proximity. so then what force drives necessary change on the production side?