3 ms·
The Maverick is a great product but if I were a shareholder I’d want to be selling the $50k profit machines instead. The margins on the Maverick are tight. It’
by dangus 3y ago
The Maverick is a great product but if I were a shareholder I’d want to be selling the $50k profit machines instead.
The margins on the Maverick are tight. It’s really just the Toyota Corolla of utility vehicles. Completely different buyer, and that’s okay.
We’re still waiting for the economy car EV breakthrough that has the kind of range needed for long North American drives.
- heleninboodler 3y agoOne interesting thing is that you can also easily spend $50k on a luxury-spec Maverick. I drove one a couple weeks ago that was $52k out the door, fully 100% over base price. I'm sure the profit margin on those packages is pretty impressive. I ended up buying a bare bones one that was under $25k, silly miniature bed be damned.
- jwozn 3y agoDid that $52k include dealer markup? Pretty sure they top out around $40K fully-loaded.
- heleninboodler 3y agoNot that I recall, but it did have a lot of what I'd consider "above-and-beyond" extras, like a $400 console safe and powered moon roof (oh and lol, it was red!). Plus the $52k included all the seattle local charges like insane registration and sales tax, so those shouldn't really be counted.
- dangus 3y agoJust as a note, "insane" registrations and sales tax are not "insane." Driving a vehicle has negative costs on society that neither the owner of the vehicle nor the producer pay for, and fuel taxes do not fully cover these costs. Seattle/Washington charges you money based on the weight of your vehicle, which is reasonable since weight is the primary driver of road wear. A lighter vehicle costs the city and state less money in maintenance. Sales tax in Seattle is also relatively typical for a city, and applies to every product you buy. It has a very similar sales tax rate to cities like Nashville, Memphis, Phoenix, and New Orleans.