But Facebook aren't really charging 250 Euros either. The actual price they're charging is 9.99 Euros per month, or 120 per year. The subscription really is pr

But Facebook aren't really charging 250 Euros either. The actual price they're charging is 9.99 Euros per month, or 120 per year. The subscription really is priced in line with their ad revenue. It might not be priced in line with the value you're getting from Meta's apps, but it definitely isn't any kind of play to make it intentionally so expensive that nobody would buy it. Any cheaper, and they'd be basically guaranteed to lose money by offering the subscriptions just due to adverse selection effects. (Frequent users are more likely to subscribe, but also will see more ads.)