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Posters, signs and other such ads in the real world exist without tracking. Just because it's more profitable and currently heavily used doesn't mean digital ad

Posters, signs and other such ads in the real world exist without tracking. Just because it's more profitable and currently heavily used doesn't mean digital ads can't exist without profiling. The issue here isn't the ads, the issue here is the profiling. So in that regard Meta is fully allowed to run as many ads as they want, as long as they comply to GDPR (which says nothing about the ability to advertise, only about the ability to use personal/profiling data).

bertil 3y ago
Not disagreeing with your statement (I think there’s a major misunderstanding around privacy and consent underlining all those arguments — and that is somewhat a personal failure) but: > Posters, signs and other such ads in the real world exist without tracking. They used to, but many posters now include fairly sophisticated tracking software—in particular the luminous/screen types. We know what it’s like to have paper glued to boards, and that existed in the real world, but it’s not that clear-cut anymore.