Thanks for all the input guys. I like your way of thinking on a per user basis, and also raising the concern with how effective the "influencers" will truly be.

Thanks for all the input guys. I like your way of thinking on a per user basis, and also raising the concern with how effective the "influencers" will truly be. Launch party is just part of the strategy. I'm definitely leveraging many low cost channels as well. Just needed some outside perspective :)