There's no right answer— it depends on leading and tracking, type size, presence of drop caps, proximity to other elements such as pictures, other columns, or t

There's no right answer— it depends on leading and tracking, type size, presence of drop caps, proximity to other elements such as pictures, other columns, or the edge of the page, etc etc etc. Just like everything else in graphic design, it's all about the way something hits in context. It's just one element of a whole.