considering finding a niche group that you can really saturate with marketing in multiple forms (flyers, bookmarks, display ads, PR in industry magazines, etc.)

considering finding a niche group that you can really saturate with marketing in multiple forms (flyers, bookmarks, display ads, PR in industry magazines, etc.), and who then might talk about your product. but if its a tech product targeted at an audience you can't reach online, be prepared for very low conversion rates from offline forms of marketing.