I may agree with you on a basic level but this is far more trouble for Google than it seems. Mobile apps are incredibly inexpensive compared to their desktop c

I may agree with you on a basic level but this is far more trouble for Google than it seems. Mobile apps are incredibly inexpensive compared to their desktop counterparts and a user will always prefer less ads. Facebook's plan for mobile ads is to embed them in a user's news feed. Google can't do this with search or they will completely poison it along with G+ results. All relevant info suggests that consumers are using dedicated apps for search and Google can't buy every startup to compete against Amazon, Apple and Facebook.