I imagine TV advertisements are an entirely different beast. I'd suppose it's much more difficult to fill TV airtime because the barrier to creating a good TV a

I imagine TV advertisements are an entirely different beast. I'd suppose it's much more difficult to fill TV airtime because the barrier to creating a good TV advertisement is so high. And the expected revenue was probably pre-priced in, and also there's very limited airtime so why run something that isn't performing as well as something else could? Whereas, Twitter is infinite, and theoretical advertising is unlimited. Additionally, the barrier to a Twitter ad is much less. Just speculating, though.