This all seems so backwards to me. I had cut my use of Twitter by probably >90% and uninstalled the app after they killed 3rd party clients, in a large part be

This all seems so backwards to me. I had cut my use of Twitter by probably >90% and uninstalled the app after they killed 3rd party clients, in a large part because that meant I was now seeing any ads at all. I started paying for Premium+ and reinstalled the app once I realised it meant no ads, and am a regular user again now. I’d still rather be using Tweetbot but the “following” tab and ad-free is more than fine enough. So really the ideal number of brands advertising on X is zero. I don’t care what big brands are doing, as long as they don’t do it anywhere near me. If that means charging for a premium experience, or for businesses wanting to embed Tweets or analyse data, or whatever, instead of targeting innocent victims with advertising, great! My complaint about X/Twitter remains that someone/some company/some government can still control who can post and what they can post. That control needs to be designed out entirely and replaced with safety tools that reduce the reach of objectionable content and allow people to collaborate over more restrictive blocklists to suit their sensibilities, without creating any point of control.