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The reality is that ads really have to be Re-envisioned for the mobile space. There's not enough real estate on a phone to put up massive banner ads on a phone,
by veyron 15y ago
The reality is that ads really have to be Re-envisioned for the mobile space. There's not enough real estate on a phone to put up massive banner ads on a phone, and there's good reason to believe we will see something similar to iAd for android and windows phone (which will benefit the handset and OS guys)
What I expect to see is a new wave of mobile utilities that approach advertising differently, integrating into the workflow rather than the real estate model of the web.
- eli 15y agoI think you're right about having new, different ways to integrate advertising, but don't forget that (compared to the web) it's much easier to charge the user directly.
- rollypolly 15y agoAlso, like pre-Tivo television, it's harder to ignore interstitial ads. For better or worse, I can picture of future of free smart phones with unignorable interstitials.
- mark_integerdsv 15y agoThis was the concept for the google-phone pre 2007 iPhone launch if memory serves...
- eli 15y agoThat was definitely the rumor, but I think it was mostly speculation along the lines of: Google makes their money from ads, so of course their phone will be wall-to-wall ads.
- eli 15y agoIt seems to me there's a lot of push back from users on the use of interstitial on desktop websites. You think they will be better tolerated on mobile?