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Content Is King (1996) [pdf]
- jruohonen 3y agoHe was right. And perhaps frighteningly so: "For the Internet to thrive, content providers must be paid for their work. The long-term prospects are good, but I expect a lot of disappointment in the short-term as content companies struggle to make money through advertising or subscriptions. It isn’t working yet, and it may not for some time." And while he stared with the bells and whistles, it was already surveillance and engagement back then, never truly about information: "In the long run, advertising is promising. An advantage of interactive advertising is that an initial message needs only to attract attention rather than convey much information. A user can click on the ad to get additional information-and an advertiser can measure whether people are doing so."