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Paul F. Lazarsfeld, Bernard Berelson and Hazel Gaudet (1944)
- jruohonen 3y agoEven if it didn't work, one must grant Cambridge Analytica credit for the innovation itself: "Neither radio nor the printed page can do anything of the kind. They must aim their propaganda shots at the whole target instead of just at the center, which represents any particular individual. In propaganda as much as in other things, one man's meat is another man's poison. This may lead to boomerang effects, when arguments aimed at 'average' audiences with 'average' reactions fail with Mr. X." But the following is the same old: "One might almost say that the most successful form of propaganda -- especially last-minute propaganda -- is to 'surround' the people whose vote decision is still dubious so that the only path left to them is the way to the polling booth."