Doesn't this incentivize companies -- especially newer ones without a solid reputation -- to be both better and more transparent about their hiring practices? I

Doesn't this incentivize companies -- especially newer ones without a solid reputation -- to be both better and more transparent about their hiring practices? It lets the better startups float to the top, and gives the ones receiving more criticism a chance to improve. A simple "Soandso is hiring" does nothing to tell us about the company, and the job descriptions are often not very informative either. I usually get more information out of a Craigslist post...