Flash it everywhere you go. Word-of-mouth. Literally I mean word-of-'MOUTH'. There isn't any better way. But I've also noticed that non-geeks tend to signup fo

Flash it everywhere you go. Word-of-mouth. Literally I mean word-of-'MOUTH'. There isn't any better way. But I've also noticed that non-geeks tend to signup for a lot of junk stuff out of curiosity. Ex: I get mails from a dozen new social networks everyday saying that my friend has signed up and is waiting for me to get on the site (sick). And forwarded mails(read junk. most are so) are a better examples. And they won't return anymore if it isn't a good site. So it should be easy to get people(non-geeks) but if they like it they will surely go on with your site. I teach a lot of old guys around me(includes my father) about how they can use simple tricks to use the internet better. And it goes on spreading among people in their age group and friends circle. And it does so because it isn't boring. If I taught my dad how to get a Merb app running then he would probably be thinking about the next month finances or the flavor for tomorrow morning's coffee.