It already seems to be somewhat more fashionable than it was, say, ten years ago here in the UK, and in France it still seems like all the young people smoke.

It already seems to be somewhat more fashionable than it was, say, ten years ago here in the UK, and in France it still seems like all the young people smoke. The numbers are way down on thirty years ago, but I don’t think it’s ever going to go to zero on its own. Especially when the image of smoking is so embedded into parts of popular culture that aren’t likely to become less cool over time.