The “sustainable” business model is fine. However, investors aren’t interest in buying stock in a company with poor returns. They have other options with bett

The “sustainable” business model is fine. However, investors aren’t interest in buying stock in a company with poor returns. They have other options with better returns. It comes with accessing capital in the public markets. The other issue is that a sustainable business quickly becomes a dying business when competitors innovate and you don’t. I honestly can’t think of any business that just prints cash without a daily struggle to keep the company growing.