Thanks for the comment! It depends a lot how you view it. Overall they are best at creating a reaction on the reader. For punchlines or taglines they work prett

Thanks for the comment! It depends a lot how you view it. Overall they are best at creating a reaction on the reader. For punchlines or taglines they work pretty well to give emphasis on the product. Naturally when explaining the product's functions in more detail I would focus on more down to earth words.