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Long time Firefox user here, I’ve never seen ads in the browser. I am on Mac, however. It looks like from the other comments, windows builds somehow have ads.

• makeitdouble 3y ago
  I think it's about the sponsored shortcuts in the default home screen. I've had them as well (3 or 4, can't remember which ones. Amazon's search engine might have been one of them), removed them, done and done. It's not a big deal, but it's still something.
• flir 3y ago
  You turned them off at some point. To turn them back on: On a new tab, click the cog in the top right. Tick "Sponsored shortcuts". Compared to the Google panopticon... I can live with it.
  • abbe98 3y ago
    If you have your new tab set to being blank it might never have shown sponsored shortcuts.
    • kjkjadksj 3y ago
      My new tab has been blank for probably over a decade now