It is probably a wash anyway. The big money that bothers the author (e.g., coaches salary, admin compensation) ends up getting taxed as income. If you taxed it

It is probably a wash anyway. The big money that bothers the author (e.g., coaches salary, admin compensation) ends up getting taxed as income. If you taxed it on the way in, you'd probably just see it offset with lower salaries and less tax collected on that spending. I don't see a big tax collection potential here. According to the same NCAA analysis of Power Five schools, only 15% of expenditures go to student athletic aid at Power Five schools, while 22% goes to “coaching compensation” (and an additional 20% goes to “administrative compensation”)