I'm with Amazon in this battle, and this battle alone, because I want e-books to become cheaper, but in the same time we need to see what we can do about Amazo

I'm with Amazon in this battle, and this battle alone, because I want e-books to become cheaper, but in the same time we need to see what we can do about Amazon later on to make them adopt an open e-pub format. I say open e-pub format because others use e-pub, too, and it's still closed (like Apple with iBooks). We need to get to a point where people can easily leave the Amazon bookstore if they wanted, and they wouldn't feel "locked in" within the Amazon ecosystem.