There's a legend that General Motors tried direct sales way back when (when they had >50% of the market), and lost their shirts in the process. Traditionally, t

There's a legend that General Motors tried direct sales way back when (when they had >50% of the market), and lost their shirts in the process. Traditionally, the domestic manufacturers would push as much product as they could onto the dealers, who then would pay them finance rates to 'floor' the cars until they were sold. So this was a mutually beneficial arrangement.