I'm not sure. I think ad-blockers have become wayyyy more popular. I know a decade ago it was estimated at like ~3% but I would bet that, in the US at least, it

I'm not sure. I think ad-blockers have become wayyyy more popular. I know a decade ago it was estimated at like ~3% but I would bet that, in the US at least, it's close to or even above 50%. They've just become so popular - I think there were even commercials for some products that blocked ads at one point/ privacy ads. uBlock origin has 10,000,000+ users on the web store. Adblock has 10,000,000+ users. Adblock Plus has 10,000,000+ users. I believe that 10,000,000+ means "any number above 10m" and not something like "between 10m and 100m", which means that 10m could potentially be a vast underestimation. But either way, that's 30m devices, minimum, running adblock. That's 10% of the US population. Just for 3 adblockers I picked at random. And I would not be surprised to find that the number was 10x, even 50x higher than that.