Like it or not, blogging has become a "social" thing nowadays. WordPress and Tumblr have huge communities of users who browse one another's blogs, comment on on

Like it or not, blogging has become a "social" thing nowadays. WordPress and Tumblr have huge communities of users who browse one another's blogs, comment on one another's posts, reblog random things, etc. You can't compete with that on features alone. When you visit a random WordPress or Tumblr blog, and if you're a blogger too, you're likely to be logged in already. That's an advantage that can't be ignored. If this Squarespace thing has no intention to compete with WordPress on the "social" front, that's cool, there's nothing wrong with that. There are plenty of individuals and organizations who just want a reliable blog at a reasonable price and don't care about Tumblr-like features. But if that's the market they're targeting, the article's title is misleading. BTW, Squarespace offers a 14-day free trial. But do you seriously think a lot of people will go through the hassle of moving their blog to a new service, change nameservers on their domain, wait a day for the change to take effect, try out a bunch of features, and if not completely satisfied, move their blog away again, change nameservers again, etc. all within a span of 14 days?