The risk is not in offending someone, but in that someone posting the rude string on social media in real or mock indignation, causing the outrage machine to tu

The risk is not in offending someone, but in that someone posting the rude string on social media in real or mock indignation, causing the outrage machine to turn on your brand. There’s a steady supply of bottom-feeding journalists waiting to write the article “IKEA’s new system is sending hate messages to customers”.