If you focus on the money, yes. But my point in your quote was about the incentive to continue to promote existing liars. If you've already found someone convi

If you focus on the money, yes. But my point in your quote was about the incentive to continue to promote existing liars. If you've already found someone convincing (lying or not), you're likely to continue betting on them. The alternative would be to find the next promising company and invest in that instead. Either way, you'd be investing money and hope for the Greater Fool when you need to sell.