2 ms·
Ever since pg put magazines out as a fund-worthy idea, I've kept an ear open to see if anything innovative had been started, because it sounded like an interest
by pikewood 15y ago
Ever since pg put magazines out as a fund-worthy idea, I've kept an ear open to see if anything innovative had been started, because it sounded like an interesting challenge. But these ideas are a bit obvious and sound like they've taken the TV playbook and tried to apply it to magazines: Add a cable tv subscription model! Add an interactive tv model with a chat box and games! Put TV on a different device!
So, here's an idea I'll throw out there: Someone create a magazine where the content is controlled by the subscriber base. Basically, take the idea of a sprint planning meeting into consumable media. Or, call it micro-commission media.
This would probably be easiest to start with a review type magazine, like a Consumer Reports. I often notice that the reviewed products aren't the ones I'm interested in learning about. Instead, upfront, you can let each subscriber allocate a set of points to review product X. Get enough points, and the product is reviewed. If you get manufacturers buying up a bunch of points to ensure their product is reviewed, so what--all that means is the product is bought and reviewed fairly.
It takes away the hope that the article is something that someone will want to read--the readers have already indicated this by putting their money down on it. It takes care of a revenue model, and it melds a methodology that many people are passionate about into a different world.