> - irregularly sized episodes matching the plot This is the one I've been thinking about for a while. I'm not sure why the MCU or Star Wars aren't doing more

> - irregularly sized episodes matching the plot This is the one I've been thinking about for a while. I'm not sure why the MCU or Star Wars aren't doing more of this. They've kind of figured out how do to different sized plots (Daredevil vs. Avengers, Rogue Squadron) but why aren't they more connected? Why aren't they doing more multimodal storytelling. Have a big blockbuster movie, a 90 minute heist movie, a prestige tv season about politics, one about the military. Have some books about complicated stuff, a video game about the actiony parts, tiktok and instagram as storytelling devices instead of martech, etc.