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If you choose Blogger partly because it was free, and your blog got little to no traffic, that's not a sustainable business model for Google. They need ads or s
by markstos 3y ago
If you choose Blogger partly because it was free, and your blog got little to no traffic, that's not a sustainable business model for Google. They need ads or subscription fees to cover their hosting costs.
If there were were a sufficient number of popular Blogger blogs, that could carry the financial burden of the unpopular ones, but the platform seems to be stagnant and unpopular, so that model doesn't seem to be viable either.
I'm not sure what went wrong, Blogger had good market share years ago!
- ghaff 3y agoFewer personal blogs, Wordpress for many monetized sites that are real businesses, Medium, substack these days. Blogger is this in-between thing. Personally I still use it but it does seem uncommon.
- markstos 3y agoGhost managed to see growth in their simple SaaS blogging platform over the past 10 years. Google had the resources to adapt Blogger and help it find a niche to thrive it, but seems to have starved it of resources instead. Ghost's public, live financial metrics are here: https://ghost.org/about/ https://ghost.org/about/
- ghaff 3y agoGhost looks interesting. I agree Google has done almost nothing with Blogger. I’m a bit surprised it wasn’t shut down long ago.